Answer Financial Inc. (“AFI”) is an e-commerce insurance broker utilizing a combination of the internet, corporate intranets and telephony to distribute personal lines insurance and investment products. AFI operates direct-to-consumer and offers reduced costs with the advantages of choice, speed of delivery, confidentiality, convenience and a non-intrusive sales process. The Company’s initial strategy was to offer its service through affinity groups, primarily corporations with 1,000 or more employees. White Mountains Insurance acquired a 42% interest in the company in January 2008. Subsequently the entire company was sold to Allstate Corporation in October 2011.
